A campaign by Polish start-up Swimmo (based in Poznan), promoting their smartwatch and personal swimming coach, reached $184,305 on the biggest crowdfunding platform in the world: Kickstarter.com. Eclipsing its funding goal of $39,000 Swimmo is proving there’s a real demand for swimming trackers in the market. The device is intended both for people who want to keep fit and those who want to improve their body shape and stay in good health.
Swimmo features an innovative sensor that enables heartbeat recognition directly from the swimmer's wrist. On the basis of user's activity, the watch may communicate messages such as „slow down”, „keep the pace”, or „speed up” (IntensityCoach™ and PaceKeeper™ technologies). During the training, the device communicates with the user through vibrations of variable frequency. Another innovative feature is a revolutionary interface - patent pending Rotate&Tap that allows to control Swimmo using only a flick of the wirst and a screen tap to access all the options in smartwatch's menu.
Apart from the swimmer's heartbeat, Swimmo measures the distance, pace, amount of calories burned as well as the time spent in water. It syncs the results with a dedicated mobile app so that users can compare and aim to improve. The smartwatch also allows for sharing the results in social media and on popular sports websites, including Endomondo and RunKeeper. Additionally, when being out of the pool, it serves as a designer sports watch displaying current date and time.
Behind Swimmo's design there's an amazing team of people. Founder - Matt for years was responsible for UX design in the biggest Polish e-commerce companies. Tomasz Watorowski - electronics engeneer is prepared to think outside the box. He worked on first ever 3D shaped PCB for DICE+, Michael Bonikowski is one of the most titled industrial designer from Poland. Four times winner of IF Product Design Award. Author of such designs as Cloud Your Car, DICE+, Sher.ly, Zoom.me and others.
Encouraged by the incredible interest with our product on Kickstarter we are also at the beginning of the search for distribution partners worldwide that will help us put Swimmo in hands of our costumers i near future.
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